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Self-Service Beer Taps: Coming Soon to a Tavern Near You?


Bartenders everywhere should be afraid about the rise of the self-poured beer.

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PourMyBeer made a whopping $2 million in revenue this year from it's self-serve beer taps, which has expanded to 200 restaurants and bars in 28 states and Canada. Photo Via

PourMyBeer made a whopping $2 million in revenue this year from it’s self-serve beer taps, which has expanded to 200 restaurants and bars in 28 states and Canada. Photo Via

Anyone who’s had a bad experience with prickly or inattentive bartenders can now eliminate the middle-man altogether, thanks to PourMyBeer, a self-service beer tap that is quickly and understandably gaining popularity.

The idea for this was born after 36-year-old Josh Goodman went to a crowded sports bar in 2008. “I was hanging out with my friends at a Baltimore sports bar before an Orioles game,” he says. “We just couldn’t get another beer served to us quickly.” Goodman realized that not only would bar patrons be happier, but bars would also profit from the ability to self-pour. A few months later, he launched PourMyBeer.

The company provided its first table with self-our beer taps to a Baltimore tavern in 2009. Since then, it’s expanded its services to 200 restaurants and bars in 28 states and Canada.

Of course, the taps raise some legal and ethical questions. Drinking establishments that use them have to be extra-cautious about underage drinkers and over-consumption. One safeguard that has been used is the requirement of a RFID-enabled wristband or card for access. “It’s controlled access,” Goodman explains. “The units give 32 ounces, or two glasses of beer per person at a time.”

The practice is on the rise though, with Chicago’s O’Hare International Airport rolling out a self-serve tap this week, and further examples expected to pop up in Italy and Brazil later this year. You won’t much joy from these devices (yet) if you prefer wine or hard liquor, but on the plus-side, you can get your drink on faster than ever—and you needn’t feel any pressure to tip.